Cookie Policy

This cookie policy explains what cookies are, how futurismae uses them, and how you can manage your cookie preferences when using our fitness data tracking platform.

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.

Why We Use Cookies

We use cookies for several important purposes:

  • Essential Functionality: To enable basic website features and security
  • User Experience: To remember your preferences and settings
  • Analytics: To understand how visitors use our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Performance: To optimise website performance and loading times

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submission. The website cannot function properly without these cookies, and they cannot be disabled.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how users navigate the site, and identify areas for improvement. The information is collected anonymously and used to improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. They remember your preferences, language settings, and other choices you make to improve your experience.

Marketing and Advertising Cookies

We use Google Ads and other advertising platforms to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. These cookies track your browsing activity and help us show you personalised advertisements on our website and other platforms.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion attribution 90 days Marketing
IDE Google DoubleClick - ad targeting and measurement 1 year Marketing
session_id Essential session management Session Necessary
csrf_token Security - prevents cross-site request forgery Session Necessary
cookie_consent Stores your cookie preferences 1 year Functional

Third-Party Cookies

We use several third-party services that may set cookies on your device:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information anonymously and report website trends. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to show you relevant advertisements based on your interests and previous visits to our website. You can control Google's use of cookies through your Google Ad Settings.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google may set cookies to optimise font loading and improve website performance.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner where you can accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clicking the cookie preferences link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Delete all cookies from your browser
  • Block cookies from specific websites
  • Block third-party cookies
  • Receive notifications when cookies are set

Opt-Out Links

You can opt out of specific cookie services:

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your consent preferences for Google services. When you adjust your cookie settings, we automatically update the consent signals sent to Google Analytics and Google Ads to ensure compliance with your choices.

Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

  • You may need to re-enter information on each visit
  • Some personalised features may not be available
  • We won't be able to remember your preferences
  • Website performance may be affected

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our cookie usage or legal requirements. We will notify you of any significant changes by updating the "last updated" date at the top of this policy and, where appropriate, by posting a notice on our website.

Contact Us

If you have any questions about our use of cookies or this cookie policy, please contact us:

This cookie policy is part of our overall privacy framework and works in conjunction with our Privacy Policy to protect your personal information.